There is something about sports and booze; we see it more in football and rugby but am sure it happens in other sports too.

But during the world cup, the beer consumption goes up; indeed just before the world cup, i remember pub owners in the match cities saying that they were stocking on beer big time.

German and British fans top the list; you can imagine how the fans celebrate the team win or loss. At the world cup stadium, fans just get beers, you don't see many holding cans of soda, I guess its not cool.

You can imagine the beer that will be consumed on sunday when Germany meets Britain. It will be great for the local pubs.

The funniest was these South Korean fans, a man and woman, who were sharing some booze, which had straws and was carefully packed on the head.

I think beer is one of the indicators that the fans are spending as they should; that is why the big footballing countries should stay in the draw; the economy will be much better am sure.

Just when I thought the world was done with the Vuvuzela debate, I receive this press release.

But it teaches be that companies know how to take advantage of events, I think this company went out its way to manufacture or upgrade one of its products or better still, its just the same only that they have gotten a new marketing tag.

Either way, its a chance to market, only that it has been overtaken by time because people have moved on. I guess the company execs are not even in South Africa but they sound like they are forever in the thick of things.

Here it goes...

Not all TV broadcasters mute irritating vuvuzela shrieks when showing World Cup 2010 matches. New AVS Audio Editor effectively bans the annoying noise with specially developed Vuvuzela Remover filters.

Online Media Technologies Ltd., the owner of AVS4YOU Project releases today a special edition of AVS Audio Editor with the extra Vuvuzela Remover feature.

The Vuvuzela Remover feature contains 6 filters adjusted to reject frequencies typical of this African horn. Software engineers designed the algorithm in such a way that it effectively reduces irritating noises up to 99 percent without damaging audio quality.

The Vuvuzela Remover can be applied in combination with the intelligent Noise Removal filter. You indicate the noise type and save it as a sample. Basing on this sample, AVS Audio Editor 6.1 will automatically search, detect and remove similar disturbances such as horn roars, whistles, hisses, etc. from other audio- and video files.

“One feels real adrenaline rush while yelling and blaring in the stadium. In a room, where there's not so much space, vuvuzela wheezes become hard to endure. AVS Audio Editor 6.1 deletes excess noises without mercy,” said Tatyana Danilova, PR Manager, Online Media Technologies Ltd.

It is the first World Cup in the African continent; was well organized by all standards and most of all, FIFA website broke the record for the most unique hits. On Friday June 25th, another record is set to tumble as Johannesburg resident Thulani Ngcobo, completes his feat of attending the most World Cup matches.

The current record is 20 matches and Ngcobo is attempting to watch 38, entering the Guinness World Record for the most matches watched at a FIFA World Cup.

MTN organized a competition last year for the last fan standing and Ngcobo was the lucky winner, to break the record, he will travel more than 17,000 kilometers and watch more than 3420 minutes of football within the month long tournament.

But how does he make it?

Well, Ngcobo enjoys helicopter ride and Friday will not be any different, he will watch the first match at Nelspruit then take a chopper to Pretoria, where he will watch the late game.

“I must be the luckiest football fan at this World Cup and I am so grateful that I am experiencing all of this, because I am absolutely crazy about football. I kept looking around me, to see my girlfriend next to me and the organizers of my prize, to make sure it was real” said Ngcobo.

After the match tomorrow night, Ngcobo will join officials from MTN and Guinness Book of Records for a press conference and celebrations; its a dream come true for him.

For Ngcobo, its Ayoba time!

This is the latest info from the Communications Commission of Kenya.

..... its now official, Zain was sharp to wait for the row between Orange and GoK to settle, nice things have come their way....

The information communication technology sector has experienced tremendous growth in the recent years. With the maturity of the Kenyan communications market, consumers are increasingly demanding access to broadband services. As a result the move to 3G is inevitable particularly for the telecommunication sub-sector.

3G offers higher data speeds, more security, and more variety of services than the current 2G services. The bandwidth available to 3G devices gives rise to applications not previously available to mobile phone users.

In view of this, CCK will on Friday 25th June 2010 present Zain Kenya with its 3G License making it the second company in Kenya to offer the service.

Present at the cheque presentation will be CCK Director General, Charles J.K. Njoroge and Zain Kenya CEO, Rene Meza.

There has been many theories advanced on why football attracts fanatical support; for some, its the game of the poor and middle class, who have all the time to play in open field while the rich are locked in gated communities and high flats playing video games and watching TV. I think the case of Brazil and the rise of most footballers from humble beginnings can reinforce this theory.

For some, football is the game that unites all religions, its a universal language that people play the best way they know how. Just look at the support on the field and TV audiences.

For some, football is the game of men and not for sissies although I think rugby players would contents this, given that football players are known to fall down and complain at the slightest touch. The other day somebody commented on twitter that he was surprised Ronaldo did not fall down when he was given a high five after the Portugal game with Ivory Coast.

For some, football is the game that surpasses all ages, both young and old; it is a time when you can celebrate in a stupid way and your kids, workmates and other folks will not think you are acting immature.

For some, football transcends gender, both men and women get emotional although Africa is yet to accept that women can be true football supporters and contribute to intelligent football discussions.

The gender aspect is still an issue; ever wondered why parents take their boys to the stadium and not girls, yet you see youthful women and older ones on the stadium; is it that we are jumping a gap in the support or girls are not interested in football at an early age?

Anyway, what is football to you?

Of all the people who get nice seats, I envy the photo journalists and their huge lenses

Its always fascinating when you hear the amount of money companies sponsoring the world cup are spending just to be part of it.

One can be forgiven for asking whether they recoup their investments. In some cases, you don't have to know the figures; just look at the amount of advertising MTN has paid for in the last six months, look at their fan park, look at the advertising material produced; look at Sony's advertising stands at the Sandton- its big money.

I had a chance to go to the Sony 3D experience dome and its a worth while experience; Forget that they promise to show game highlights and they end up showing the game for less than two minutes. Its a 15-minute commercial and 13-minutes showcase Sony products in 3D.

I think Sony is going to recoup its money because it has an audience from several countries, who can then buy the products back in their countries. Even if they will not buy the expensive 3D cameras, am imagining, the other products will be taken up.

Sony's strategy was very targeted, one stand for the youth, showing the games and other products for the age group, another for the basic who do not know where they belong and the 3D experience for the hi-tech or those who have nowhere to go and are out to kill time.

MTN has managed to keep the buzz up with its "Ayoba" advertising; which means cool; when I was for the Argentina game, I remember fans shouting Ayoba. They would sing in Spanish then shout Ayoba, making it so catchy.

Am imagining that for most world cup folks, MTN is the only network and probably the network has sold lots of sim cards and airtime. If not that, even solidifying its continental position is still something.

That may be a big win for big corporations, but even the smaller businesses have won, hotels, restaurants, shops, and other businesses have all adjusted their prices to be "world Cup prices", the cabs are even worse, its so expensive to travel.

The shopping malls have these signs that say discounts but when you look at the prices, there is no change if anything the prices are up, but you know there are people who cant buy unless they see the item labelled "on sale".

Even the hawkers near the stadium, they have hiked prices and when the Vuvuzela complaints were on a high, they were stocking ear plugs and I wondered, who would wear ear plugs in the stadium?

So, big or small, international or local, businesses are winning big with the World Cup because its Ayoba time!

The other day I was at Mandela square late in the evening, it was cold and chilly but for the football fans who have braved worse winter weather, I guess it was nothing.

There were groups of fans, chanting slogans and working hard to outdo each other.

One corner, Argentina fans were singing their voices hoarse, Brazil was in another corner, Mexico was somewhere in between and Mexico was just there, then there were these two Swiss fans, who had painted themselves red and were only in shorts.

I guess the fans have different ways of expressing themselves and believe it or not, the stripping helped attract more women to their side; works well huh? In all these chaos, I happened to be standing next to a cute guy, from one of the South American countries; he did not speak much of English but he had a lisp and I made sure he talked and talked, forget that I was not getting half of what he was saying.

It was a pleasant atmosphere that allowed people to do things they would normally do, talk to strangers and just jump up and down. Vuvuzela or no Vuvuzela, the place can get noisy.

So, in all the mayhem, I got to know who are the noisiest fans of the day- Argentina- I think they can out-shout the vuvuzela.

In all my travels, there is one thing I have loved: visiting communities that are similar to mine; seeing them do things or eat food that I can identify with.

That is why when I got an invitation to a Xhosa/Zulu wedding, I could not miss it for anything; its literally killing two birds with one stone. It was time to witness all those things I have read online.

It was the wedding of Phangisile Mtshali and Sihlwele Manciya and I was the international guest, she made it sound so exotic!

The wedding was in Umthatha, about 200 kilometers from East London; this was also an opportunity to remember my history; what I had learnt about the Transkei homelands during the apartheid era; the scenery is great but the twists and turns can pose challenges to unfamiliar drivers.

In most African traditions, a wedding is a long affair that can take a whole weekend and this was no different; there was a traditional as well as a "white" wedding and it reminded me of how weddings have been commercialized in Kenya and the union between the two families is not a big deal especially if one does not have the money.

The Ceremony

In a nutshell, the wedding was at the groom's place and the bride's family came in huge numbers, there is a lot of meat and slaughtering going on, the bride's family comes with their goat, which was part of the Lobola, as their contribution to the whole cooking affair; the two parties must confirm that its one of the goats given as part of the Lobola, lest they bring some skinny emaciated animal with chewy meat.

The two families have to exchange gifts; the bride buys for the groom's family gifts and vice versa. This, ladies and gentlemen is not a joke; its an expensive exercise and am sure the family regard you in higher esteem than other Makotis if you bought expensive stuff; am sure that is what most in my Kikuyu community would do.

After all the ceremonies, that is when the bride earns the title "makoti" which means daughter-in law. The whole family embraces the new bride and show her around; assuring her that she is no longer a stranger.

The food

Whenever am in South Africa, I love eating Samp, which is a mixture of maize and beans, more like Githeri, only that its done differently. I think the main reason I love it is because the maize is first undressed while our maize is cooked with the crust, which can be rough on the throat on the chewing and swallowing exercise but the Samp is very smooth.

The meat is very soft, maybe because it is cooked over a long period and the selection trumps our boring wedding dish of overcooked rice, black peas and beef. The setting of the tables can tell you much; but again, I was a visitor, so I was impressed because this was all done in a village and not in a 5-star hotel, so it told me the level of detail that went into it.

The meat impressed because it was fresh and in plenty, again, in Kenya we are meat lovers and this played into my food loving hands lol! That is the part of the tradition that the old men in my community like, so that they can claim that women and children don't eat this and that part, women don't come to the fire when they are in the barbecue process while in truth, they just want to eat all the best pieces.

The dancing

For such a long ceremony, it is important for the crowd to be engaged mainly through ample entertainment. There was a mixture of traditional and modern music, and boy, you have to love it!

In this ceremony, you have a right to get up and dance if you feel the rhythm is great and if you like, you can grab the person next to you, female or male and you can take the stage, albeit for just a minute.

I knew it was going to be an interesting day when I saw one lady; the oldest Makoti in the family dancing to the music just before the church ceremony started; minutes later, she was joined in the dance by young girls, who were showing such exuberance of youth, which makes the whole ceremony interesting.

If I thought the dancing at the church was great, I was wrong! I didn't know that men can swing their waists that well that the dance becomes more sexy! Forget the Congolese dancers, they fade in comparison to the Zulu men, the movement and rhythm to the beats made everyone get on their feet, it doesn't matter whether you are a good dancer or not, just get up and shake it!

Well, well, enter the bare chested girls; and the whole thing changes, I thought the Zulu dance of throwing up the feet was a boys affair, I was wrong, the girls did it with much vigor and energy, I wonders why they add weight later in life, they don't even need the gym, just keep dancing; its sufficient exercise, but what do I know?

The dancing went on till after the ceremony at 9 pm, the catering team was so kind to leave the music in as they removed the decor, I imagined that back home, they would have switched off the music so people can go away; no, these guys appreciate entertainment. And yes, the youth were the majority among the last dancers, way after 10 pm.

The whole dancing affair taught me a knew lesson in engaging with people, its like crowd sourcing entertainment; when the Phangisile and Sihlwele were coming from the photo shoot, and from the change over to evening wear, people kept on dancing, showing off their skills, making sure no one was bored and if you were not on the floor, you were taking pictures.

In the end, I learnt a vital lesson; these are not shy communities; they are expressive, whether old or young, you all have a stage. It reminded me of how pretentious my society is; its rare to find men and women dancing together freely like they did.

Making new friends

This must be the most satisfying part of the ceremony for me, because for all the people I interacted with, we will no longer be strangers; we know that if they are in Nairobi, whether announced or unannounced, they can always say, hey, we met at that wedding!

For me, I was lucky to have Simangele and Nandi (another Makoti) to translate those things that I didn't understand and answer some of the stupid questions I was asking, which made me fit in even more.

There were also other people whose names I cant even recall but I remember sharing conversations about president Jacob Zuma and his many wives and how women would have to queue for his attention and why we would all look for a side dish, just like one of the wives did.

You should have heard the conversation gravitate around how waiting for the turn is bad just in case you are not psyched and whether it is practical for modern men to be polygamous and satisfy all the women.

Then there was the discussion about the makotis and how some families think that they have found a new "slave" every time there is a new girl in the family which reminded me of the hostilities between mothers and daughters in law back in Kenya. The expectations seem to be common.

In this era of professional women with careers, manicured nails and designer suits, I think it can be considered unreasonable to expect what traditionally, a woman who was not working was expected to do. In some cases, you find that the families expect too much from the daughters-in law while the women born in that family are just as lazy... er...... committed.

Finally...

My advantage is that I can fit in many African communities, they will always look at me as one of their own, until they speak to me, until they realize that I am not aware they are speaking to me.

For instance; in the evening I joined some people on the fire, and someone was talking to me, he must have been talking for two minutes non-stop before he realized that I had no idea. The fire was hot and I was down memory lane; stepping on the fire stones in a way that would make my grandma throw something between my legs just to alert me that my "shop" was too exposed, that is if I was wearing a skirt.

The fire became a new meeting place and for the people to share their stories and the alcohol, you should have heard the cheers when the boxes with alcohol were brought in; the excitement! New stories were shared, which made it such a nice evening.

In the end, it felt more like home away from home and reminded me that people get chances to catch up and learn during these ceremonies.

Tonight Nigeria is taking on South Korea but there is no celebration because Nigeria is fading fast from its past... but that doesn't mean that Nigerians will not enjoy and take advantage of the World Cup; if there is no win on the field, then business should win.

Nigeria is one of Africa's footballing power houses; even when they don't have the best team, they are always expected to perform well, after all, they are one of the richest nations.

It was fair for us to have legitimate expectations that Nigeria would at least go into the second round. Do better than countries like Slovenia and New zealand. But this has not been the case.

Forget that Kaita, seen as a rising star, decided to make a fool of himself in a way that he ruled himself out of future games, the team never looked like a shadow of its glorious past, forget represent the likes of Okocha and Oliseh.

After the red card, Nigerians declared that he was not welcome home; that he should go straight to Belgium where he plies his trade. Some argued that African players do not take their teams seriously, especially those based in Europe.

While all that was going on, it did not mean that Nigerians living in South Africa and those visiting were in mourning; they are busy talking business. This ensures that even if they lost in the pitch, they don't lose off it.

By default, I happened to be at the right place when someone was invited for the party before the party and I joined in. Its not bad crashing parties especially when there are no many options.

So I went to the party, there were mainly Nigerians and Cameroonians and on that day, Cameroon was playing and the people did not look very happy. They were not even impressed when I suggested that Cameroon players were aging; but my defense was that I may not know much because Kenya is good at Marathon; eventually we were friends and talked a lot about African football.

Back to the party, I was told that it was to showcase Nigerian and Cameroonian businesses and there was a giant stand to show the array of opportunities as well as music to make sure the day was crowned.

There was so much, I didn't even know that there were Yoruba descendants of Southern Africa. It maybe an avenue for someone to make money but the info was impressive.

I got chatting with one of the guys preparing barbecue or nyama choma about business prospects in South Africa and he was more optimistic that its better and is improving with time.

All the eating and drinking was good but I must admit that Nigeria seized the opportunity to market itself as a business destination. We have adverts about tourism in Brazil but I wonder why other African countries did not think of the opportunity to market themselves.

Imagine if the Kenya Tourism board had even a small table at one of the joints where fan who have tickets and those who don't are gathering; you never know about the prospects.

You may think Nigeria did not do well on the field but in terms of generating business, I think they beat other countries by using the World Cup to attract some positive attention.